$3 Million Raised leading to Full Enrollment.
President of NOTRE DAME High School Robert Beatty partnered with Dexterous Media Group and raised $3,000,000 in donations that funded infrastructure improvements, a state-of-the-art sports field, and much more.
"We worked very closely with Dexterous to differentiate between fundraising and developing relationships and getting investments."
As an educator, you are busy serving your students and families, preparing them to move on and up. There are not enough hours in the day for you to identify new families, attract donors, and nurture new supporters. You know how important your work is your students and their families and how important it is for you to develop new resource in order to ensure its future.
If you want a steady flow of new families enrolling in your school, then this process is for you.
How would your school change if you had a reliable and consistent stream of new families and new donors?
How Many Lives Would You Change?
Most educators and school leaders don't have the time or bandwidth to market their organization. Many don't understand how to effectively combine marketing strategies and they end up wasting time and money. Often one or two volunteers are tasked with marketing efforts with very little experience. Usually a single marketing effort is tried and it fails so they try something else. Some organizations can afford specialized marketing firms or an in-house marketing department. Most cannot.
Dexterous Media Group was founded in 2011 as a media-based marketing company because small businesses needed help. Our founder saw an inherent problem with marketing agencies that would run campaigns but would require the client to generate the content. The business would have to come up with the sales text, the imagery, and the design, all the while trying to run their business. Dexterous decided that it wanted to support small business by letting them do what they do best and providing the solutions they needed to market their hard work.
Dexterous’ success with small business translated directly to helping private schools With the success of this Done-For-You approach, Dexterous was able to help private schools increase community awareness, attract new supporters, and raise millions of dollars. Placing the right content in front of the right families at the right time helped schools make it to the next level. Now it is Dexterous’ goal to get this solution in the hands of as many private school leaders as possible.
Let us start you on the path to success. Our proven system allows your organization to Discover your uniqueness, as we Design your brand image, Devise a clear path to success and Deliver an ongoing process.
The strategic road map is the overarching plan that allows Dexterous to put to right content in front of the right person at the right time.
The Dexterous Road Map is a strategic marketing action plan that puts your team and our team on the same page.
Hire an in-house marketing department
Expensive, a lot to manage, limited results
Affordable, effective proven results
Redefining your schools unique brand with custom targeted media increases engagement by up to 10x.
Develop your school’s unique brand and then create the right media that speaks to a right family at the right time to tell the world about your success.
|#||ALTERNATIVE||ALTERNATIVE RESULTS||ALTERNATIVE PRICE||ALTERNATIVE TIME|
|1||Hire in-house employees||Large and expensive staff with long-term commitment and dubious results.Increased of overhead, expensive, commitment||$200,000+/year to hire full media team and marketing experts||6-12mo ramp up and training|
|2||Outsource to several vendors||Difficult to manage, not done for you, inconsistent messaging, don't understand schools||$350,000+/year to hire full media, marketing and sales teams||6-12mo of trial and error to find the right combo of vendors|
Again, the Dexterous solution is for private schools that are looking to be recognized, attract families, and grow development with a DFY (Done For You) solution.
The Dexterous team will do preliminary discovery work to prepare your school to climb our Dexterous Discovery Pyramid. The discovery phase culminates with the creation of an original and unique Brand Atlas that includes a strategic marketing roadmap.
See an EXAMPLE
Dexterous will design assets to communicate your unique organizational personality that will allow you to stand out in a crowded field. We create webpage and landing page designs, social media post, produce original videos, and capture still images to communicate your brand identity.
Our team comes alongside your team to devise a plan to implement the roadmap through a decisive course of actions. We will then utilize the tools in the Design phase to put the right content in front of the right person at the right time.
Witness all the components of your branded marketing and development working together, reinforcing one another on an ongoing basis. Dexterous will track interaction, tweak campaign details, and adjust for trends, technology, and client demand. You can expect significant results in under six months.