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Why Web Design is Important for Small Businesses

February 8, 2022

Not too long ago, a kid could walk into their local corner store, put a dime on the counter, and walk out with a handful of candy. The person working behind the counter would inevitably know the kid's name, along with most of the other customers that went in that day. 

Businesses like this have been the cornerstone of the American economy since it first began. Mom and Pop shops, local makers, and other types of businesses are present in every town and city, small and large, around the country. These small businesses continue to be a foundation, providing consumers with a sustainable, trustworthy option for making a purchase. 

As a small business owner, you understand how important these businesses are. You also know that making sure your business stands out from other similarly large and small businesses is essential for growth and profit. While there are numerous resources and mediums out there to help a small business gain awareness, you will want to use a handful of popular and practical tools. 

Web Design and Development Services

Large businesses tend to have huge budgets, making marketing to the masses a breeze. Small businesses, however, need to be very intentional with their choices to market effectively and get the highest return on their investment. This may lead you to wonder what types of marketing are the most essential for your small business. 

One of the essential tools for small businesses is web design. Your website is a potent tool. It is one of the most potent resources for increasing leads and getting conversions. With a carefully crafted and maintained website, you can continuously grow your business.

The purpose of a business website is to catch the target market's attention, encourage them to stick around and learn more about the business, and eventually make a purchase. While the brand itself and its products are essential for getting conversions, an aesthetic and appealing website is often the starting point of the customer journey. 

Think about it; no matter how great your product or service is, your target market is unlikely to give it a chance if they visit your website and it's confusing, unattractive, or poorly designed. There's a good chance they will leave your website fairly quickly and never give your business another thought. 

On the other hand, if your website is attractive and easy to navigate, your visitors will likely find themselves checking out page after page, learning about your brand and your products. They might even purchase that very first visit. If they don't, they'll know exactly where to go when they're ready. 

Increasing Conversions

Above anything else, conversions are the top priority for your business. Without conversions, you won't have any sales, you won't make a profit, and you won't have much of a business at all. Putting your business out there, engaging with an audience, and building a list of warm leads, won't mean much if those leads aren't converting. 

Your website is one of the best places to gain conversions. Therefore, it's essential to make sure you have an intentional web design strategy to offer your visitors a website that encourages transformation. 

Web design includes the critical elements of a website, such as its appearance, including fonts, colors, images, navigation, and call-to-action. These components are essential and have the power to create an incredible user experience for your visitors. 

Building a website that gains conversions require an intentional strategy. The website will have multiple aspects that are non-negotiable to draw in and maintain leads. 

Take a look at what you need to include in your web design to ensure pleased visitors and conversions:

  • Aesthetics

The look of your website matters greatly. Not only does it affect the experience of your visitors when they're on your site, but it also is a representation of your brand. The colors, fonts, images, and overall look of your site create an impression of your business. 

It's like when you'd walk into that small business on the street corner, and you'd automatically be drawn to the environment or turned off by it. Chances are, if you walked in and instantly went into sensory overload or the decor created a vibe you weren't into, you walked right back out. But, on the other hand, if you walked in and the colors were just right, the sounds were pleasing, and the smells were comforting, you were happy to stay and discover what the business had to offer. 

The aesthetics of your website are your chance to welcome your visitors and make them want to stick around. If your web design doesn't craft an aesthetically pleasing website for your small business, visitors will arrive and then turn around and leave. 

Consumers tend to know that with so many options available to them, it's okay to avoid those that don't have a nice look or feel. You will need to be intentional with your website's aesthetics, choosing fonts, colors, and an overall look that makes people want to know more about your business and not run them off in the first ten seconds. 

  • Easy to Navigate

Have you ever visited a website that was hard to navigate? You eventually arrive on the site after it took a while to load, you're looking around at the page and the menu, but you're unsure where to go. You're looking for some information, but the pages aren't clear, and you're getting confused. 

Most people aren't staying on a website if they're confused and can't find what they're looking for. It's widely known that confused people don't buy. To create an inviting space where your visitors can find the information they need before they purchase, your web design needs to include intuitive navigation. 

This means you will need simple aspects, such as a precise header bar with links to the most important pages. For further clarity, each page can be divided into narrower categories.

The important thing is ensuring that your visitors have a smooth and seamless experience on your website. They need to quickly and easily find the information they're looking for, which is likely the information they need before they make a purchase. 

  • Optimized for Mobile

Most consumers these days use mobile devices to search for products or businesses and visit their websites. In addition, these devices are smaller and available to them, making them the most convenient option when searching. 

This means that your website will need to be optimized for mobile devices. Without mobile optimization, websites don't load appropriately onto these devices, making them difficult to view. 

Visitors are not likely to navigate the website on their devices if it's not optimized. So while some may wait and come back when they're on a computer, most people are just going to check out a different business. 

  • CTA

Every website needs one or more calls to action. These simple directions tell your visitors what action they need to take to become your customer. 

A call-to-action tends to be only a few words long is placed intentionally on a webpage or throughout the website. They can be colorful, on a button, or made to stand out somehow. 

These directions tend to lead to other pages on your website intending to convert your visitors. For example, they typically lead to a pricing or contact page, guiding your visitors to purchase or connect with you. 

The CTA elements are crucial for the website and should be strategically placed to optimize conversions. 

Digital Marketing Agency for Web Design

Your small business needs a well-designed and optimized website for maximum conversions. Unfortunately, a great website has multiple features and components that make it overwhelming and tricky, especially when you have so many other tasks to focus on in your business. 

Hiring a digital marketing agency for web design and development services will help you quickly get a high-quality, converting website. An agency such as Dexterous Media Group is experienced in designing top websites for small businesses like yours. In addition, they are up-to-date on current digital marketing trends and know-how to design and implement elements that will make your website stand out and gain customers. 

If you're ready to take your small business to the next level, work with Dexterous Media Group for web design. They will craft the website you need to increase your conversions and take your business to the next level. 

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