With the digital revolution well underway, consumers now expect to learn about new services and products through online content and social media engagement. This poses a challenge for many small business owners. Recruiting and retaining a diverse in-house digital marketing team is time-consuming and can put a sizable dent in even the most robust small business budget plan.
Most small business owners lack both the expertise and the time to perform their own digital marketing tasks. A professional digital marketing agency offers the perfect solution by providing a slate of digital marketing services and small business solutions to help expand your business or brand.
While digital marketing agencies can differ a great deal in terms of the services that they offer, as a general rule of thumb, a digital marketing agency will provide the essential digital marketing services that a business needs to create, and maintain a presence on the internet, drive traffic to the company website, build customer relationships, and increase the overall profits of the company.
Digital marketing agencies like Dexterous Media Group make use of several digital marketing strategies and tools to help a business or brand reach its digital marketing goals. The individual services provided by each digital marketing agency can vary a great deal depending on the type of digital marketing agency that you choose to partner with. Some digital marketing agencies specialize in a specific type of digital marketing, such as Search Engine Optimization, Social Media Management, Branding, or Content Creation. Others offer a full suite of digital marketing services and small business solutions under one roof.
Most small business owners find the largest benefit from selecting a full-service digital marketing agency, such as Dexterous Media Group, that offers a one-stop shop where they can have all of their digital marketing needs met at once.
Professional digital marketing agencies can vary greatly in the amount and type of services that they offer. Here are some of the most common services offered by the majority of full-service digital marketing agencies.
When consumers are looking for a solution to their issues or seeking to learn more about a particular topic, they invariably turn to Google or other top search engines to find what they need. Search Engine Optimization (SEO) is the set of techniques, tools, and practices that help to ensure that when consumers seek information related to your industry, product, or service, your company or brand is one of the first results that they find.
Modern SEO requires a far more nuanced and intricate approach than the keyword stuffing of the early days. Today's sophisticated search engine algorithms are seeking the most high-quality, authoritative, relevant, and timely resources to serve their search clients. The latest SEO-related statistics report that over 67% of all clicks will be allocated among the first five search results on the search page. This means that having solid SEO practices in place is an absolute must to ensure that your company and brand rank near the very top of the search results so that you are able to grab the traffic that will help to grow your business.
A professional digital marketing agency understands the latest SEO trends and the ever-evolving preferences of the top search engine algorithms. A digital marketing agency, like Dexterous Media Group, will employ a team of SEO experts with the knowledge needed to ensure that your business or brand is able to consistently rank at the top of the first page of search results.
Your website is the public face of your business or brand. When visitors are directed to your website, they will be forming their crucial first impression of your brand based on what they see and experience on your site. It is important that your business website not only looks amazing but loads quickly and that all of the features function regardless of whether your visitors are viewing your website from their mobile phone, tablet, or home computer.
This means that you will need to dedicate a significant amount of time to plan out the strategy for your website, including how you want the website to look, what content should be featured on which page, and how menus and buttons will help users navigate your website to find the content and information that they need.
A digital marketing agency has the knowledge and expertise required to make it easy for your business to create and maintain a high-quality and highly-functional website that presents your brand in the most professional light.
Digital marketing agencies, like Dexterous Media Group, cultivate the top web design and web development talent in the industry and are able to dedicate the considerable talent of these professionals to drafting a successful website strategy and a stunning, full-featured web design to showcase your business or brand.
Today's consumer gets much of their information regarding products and services that may help them solve a particular issue from the social media platforms and other community forums that they frequent. Modern businesses must build and nurture a strong social media presence in order to reach and interact with their customers where they live.
Social Media Marketing is the art of creating social media content that is engaging and natural in order to interact with potential customers, build brand awareness in a way that generates interest in a company's products or services, and build trust in the brand.
We don't use the term "art" lightly. Social Media marketing is absolutely an art form. When performed ineffectively, it can easily drive customers away from your brand rather than draw them in. If you are not a social media expert, then managing the social media marketing for your business or brand is best left to the professionals.
A digital marketing agency will have a deep understanding of what makes a successful social media marketing campaign work. Dexterous Media Group's team of social media marketing experts will work with your business or brand to identify your ideal customers and learn which social media platforms your target audience is likely to frequent and how they prefer to communicate. The social media marketing team will then use this information to create engaging social media accounts, social media posts, and useful content that helps your brand stand out and get noticed.
A social media marketing team will not only help your business build relationships with the customers who are most likely to have an interest in your products or services, but they will also maintain a steady online presence on the various social media platforms to ensure that your brand stays at the forefront of your customer's minds.
Email marketing is one of the old-school marketing tools that are still effective today. Email outreach remains one of the best tools available for reaching out to potential customers in a meaningful way, presenting large amounts of valuable data and information, communicating on a personal level to generate high-quality leads, and nurturing existing customer relationships.
Running a successful email outreach campaign involves far more than simply jotting out a quick email message and clicking sends to all. To achieve success, you will need to collect current email contact information for prospective clients, manage your existing list of email contacts, create personalized email content and attention-grabbing subject lines that target your brand's ideal audience, and encourage them to open and read your emails, instead of sending them straight to the spam folder unopened. While there are modern automation tools that have reduced some of the effort involved in building and maintaining a successful email outreach marketing campaign, it is still a time-consuming and labor-intensive process.
A digital marketing agency has the knowledge and experience, not to mention the manpower needed to handle all of the complex tasks that are part of running a successful email outreach marketing campaign.
Digital marketing agencies like Dexterous Media Group will help your business or brand build an email contact list filled with high-quality leads, create engaging email content and attention-grabbing subject lines, and manage effective prospecting and follow-up email outreach marketing campaigns that help drive brand awareness, increase conversion rates, and grow your brand.
Remarketing also referred to as retargeting, is a digital marketing technique that targets visitors that have browsed your website but have yet to make a purchase, schedule an appointment, or subscribe to your service.
Remarketing works by embedding a tiny snippet of code into your website that creates what is commonly known as a cookie. A cookie is a unique piece of code that attaches to the computer of your visitor and identifies the user as a former visitor to your website. As the user continues to browse the web, the cookie will prompt retargeting partners to display relevant advertising campaigns that remind the user of your brand and encourage them to return to your website to become a customer to make a purchase, schedule an appointment, or subscribe.
Creating a successful remarketing campaign requires a high level of technical skill that most brands and business owners do not possess. That is where a digital marketing agency comes in. A digital marketing agency will have the technical expertise and industry knowledge required to implement and manage a successful remarketing campaign to help give your business or brand a second chance to convert casual visitors into paying customers.
Most people who have even a passing interest in business marketing and brand awareness building have heard the phrase "content is king." There is a good reason that this phrase is used so often. High-quality, entertaining, or informative content is the secret super weapon that draws people in and invites them to learn more about your business and your brand.
High-quality content that provides real, tangible value to viewers' or readers' lives is the most powerful tool that your business or brand has to interact with existing and potential customers in a meaningful way. The most valuable and effective content serves a multitude of purposes and brings a wide range of benefits. Content should be entertaining and engaging to ensure that it not only grabs the attention of your ideal audience but encourages them to want to learn more about your business or brand. As an added bonus, content that is extremely entertaining or provides information that is timely and valuable is far more likely to be shared with others, spreading your brand message far beyond your original target audience. Think of this as free bonus advertising; after all, the more eyes that view your content, the more people that are introduced to your brand. The same concept applies to content that shares a large amount of valuable information, teaches a valuable skill, or provides a much-needed or innovative solution to a common issue. All of these factors contribute to the likelihood that viewers will engage further with your business or brand and share your message with others in their networks.
Beyond grabbing attention and increasing engagement, high-quality, informative content is an excellent tool to help your business or brand establish itself as an authority or expert in your particular industry. When viewers see that you have a wealth of knowledge about your industry subject matter, they are far more likely to trust you and will therefore be more apt to make a purchase or subscribe to a service offered by your company when the need arises.
We know that content is a valuable tool, but not all content is created equal, and creating the kind of high-quality, high-value content that impresses viewers and drives brand awareness can be challenging for even the savviest of business owners. For starters, today's consumer is able to spot a sales pitch from a mile away, and most people don't like feeling like they are being manipulated, influenced, or sold an idea or a product. The secret to content marketing is to create content that provides value to the viewer and builds a relationship between the viewer and your brand without overtly or directly selling them on a particular product or service.
A digital marketing agency generally employs or partners with a team of the top content creation talent in the industry. They will generally have a wide range of talent, from skilled writers to videographers, animators, and graphic designers who are all specialists in their particular art form and who are all able to work together to create entertaining, engaging, content for you to share with your clients. Content creation professionals have a deep understanding of the principles of content marketing and will know how to craft content that informs and entertains without coming across as an advertising gimmick or sales pitch.
Link building is an integral part of any good search engine optimization (SEO) strategy. However, link building is a wholly separate process that works synergistically but apart from the traditional SEO framework. To understand how link building works, we have to briefly revisit SEO practices. As we discussed earlier, SEO is the practice of adjusting your website content to cater to the search engine ranking algorithms in order to ensure that your business or brand is seen as a high-quality resource that is showcased on the first page of search results when someone searches for a subject related to your industry.
Link building increases the likelihood that the search engine algorithms will view your business or brand as a high-quality resource by placing hyperlinks on other websites that direct back to information on your website. Every time that another website links back to the information contained on your website, it helps to increase the credibility of the information provided on your own page and tells the search engine algorithms that your business, or brand, is a reliable and trustworthy source of expert information in your industry.
Link building is a powerful tool for increasing search engine ranking; however, if not used carefully, it can land you in hot water with Google and other search engines, which have many triggers set in place to detect fraudulent or dubious content that serves only to link back to your website. When Google suspects spamming or link stuffing activity, they will act quickly to penalize your website by dropping your page from search results or suspending your website from Google using services altogether.
A digital marketing agency has the knowledge and expertise to perform quality link-building services without invoking the wrath of Google. There is a variety of news and industry-focused websites that allow users to publish informative content that contains links back to their own businesses or brands. A digital marketing agency will have partnerships in place with the best publishing sites for creating high-quality links for your business.
Dexterous Media Group is a full-service digital marketing agency with some of the top creative talents in the industry. Our team of digital marketing professionals is ready to help your business or brand grow through the use of some or all of the services that we have discussed in this article. When you are ready to take your brand to the next level, we are here to help. Visit Dexterous Media Group today!